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Aurenteni.com is fast becoming acknowledged as one of the leading wholesale wedding dress distributor in Europe. producing fashion under its own brand
The business was taken over in 2005 by the B D K Family and today the business is going from strengh to strengh, as we now offer more than just wedding gowns
All areas of design, production & distribution are under direct control & handled by people who are both talented & highly qualified.
Our retail sell through has in most cases put us as one of highest percentage selling brands at the retail level. We believe we can continue this success with the constant & dedicated team behind Aurenteni.com.
The business was taken over in 2005 by the B D K Family and today the business is going from strengh to strengh, as we now offer more than just wedding gowns
All areas of design, production & distribution are under direct control & handled by people who are both talented & highly qualified.
Our retail sell through has in most cases put us as one of highest percentage selling brands at the retail level. We believe we can continue this success with the constant & dedicated team behind Aurenteni.com.
Who is the Aurenteni.com aimed at?
Aurenteni.com identified a gap in the market for exclusive, quality bridal wear, made to fit the individual, at reasonable prices. Our customers are from different age ranges, women who want an individual, one off look for their wedding. Our aim is to offer beautifully made gowns with lots of hand detailing and high level of personal service.. We realised early on that even though the fashion industry tries to fit women in to standard sizes most women are in fact a combination of two sizes. Although they can mix and match sizes buying separates, the dresses it is often difficult to get mix and match sizes when buying separates, with dresses it is often difficult to get them to fit properly straight off the peg The other issue is exclusivity.
Aurenteni.com identified a gap in the market for exclusive, quality bridal wear, made to fit the individual, at reasonable prices. Our customers are from different age ranges, women who want an individual, one off look for their wedding. Our aim is to offer beautifully made gowns with lots of hand detailing and high level of personal service.. We realised early on that even though the fashion industry tries to fit women in to standard sizes most women are in fact a combination of two sizes. Although they can mix and match sizes buying separates, the dresses it is often difficult to get mix and match sizes when buying separates, with dresses it is often difficult to get them to fit properly straight off the peg The other issue is exclusivity.
In what direction do we see the Aurenteni.com going?
We see Aurenteni.com providing more services for the one stop shop. in the very near future we hope to provide everything for the wedding. Coming in 2007 are, Wedding cards, Wedding shoes for both adults and children to compliment our gowns, Wedding favours, Bouquets. Some of the items will not be Aurenteni.com designed, but will be hand picked.
We see Aurenteni.com providing more services for the one stop shop. in the very near future we hope to provide everything for the wedding. Coming in 2007 are, Wedding cards, Wedding shoes for both adults and children to compliment our gowns, Wedding favours, Bouquets. Some of the items will not be Aurenteni.com designed, but will be hand picked.
How do we intend to advertise our products?
With a combination of aggressive advertising and editorials in the women’s magazines throughout Europe we have introduced that product range to a large and growing customer base. In addition we have used online advertising to drive traffic to our websites where we display our gowns to retail customers without disclosing the prices.
With a combination of aggressive advertising and editorials in the women’s magazines throughout Europe we have introduced that product range to a large and growing customer base. In addition we have used online advertising to drive traffic to our websites where we display our gowns to retail customers without disclosing the prices.
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